Russian online advertising market rose by 5%

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Russian online advertising market rose by 5%

Postby Markus » 05 Jan 2010, 13:17

According to the agency, the volume of the market reached 6.6 billion rubles (exclusive VAT), 5 per cent up compared with the same period of the previous year. This figure includes only costs for placement of search and display ads.

Total expenses for ATL advertising came to 2.5 billion rubles. "In the second quarter of 2009, Internet advertisers became more active in this sphere and neutralized the negative dynamics shown in the first three months of the current year. As a result, the display segment grew by 4 per cent against H1 2008", noted Dmitriy Ashmanov, CEO Digital.

Car advertisers were the most active players of the Internet ad market in H1 2009, accounting for 30 per cent of the display segment. "Despite to all negative forecasts, car sellers made record investments in online ad and increased its market share very considerably. For comparison, the share of car advertisers was just 24 per cent a year before", explained Dmitriy Ashmanov. Telecommunication companies accounted for 19 per cent of the display ad market while the share of FMCG companies was 18 per cent. The aggregate market share of three leading groups of advertisers reached 67 per cent.

At the same time, such advertisers, as banks, financial institutions, retailers, insurers, real estate and travel companies, were forced to decrease their display activities because of the financial crisis.

The contextual ad market rose by 5 per cent in H1 2009, totaling 4.1 billion rubles. "Those advertisers which became less active in the display segment, i.e. financial, insurance and travel companies, increased their contextual ad expenses", pointed out Ashmanov.

Mindshare expects the Russian Internet advertisement market to post a 7 per cent growth at the end of the year, although the market environment is far from being stable. The further development of the industry will mainly depend on the activity of three leading groups of advertisers, believes the agency.

Source: MindShare Russia
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Re: Russian online advertising market rose by 5%

Postby stegner00 » 05 May 2010, 03:49

I do think the internet is one of the best marketing tools today. How can it not be ? More people are using it so you can definitely reach a larger number of people through it alone.
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Joined: 04 May 2010, 09:59

Re: Russian online advertising market

Postby chrisadam » 17 Aug 2010, 08:52

Russian Internet companies saw a spike in advertising revenue during the first half of the year and are hoping for sustained growth from big companies' presence online, business daily Vedomosti reports Tuesday.

According to the Russian Association of Communication Agencies, a trade group, market volume in the first six months of 2010 was 6.2 billion to 6.4 billion rubles ($207.9 million to $214.6 million). That's 40% higher than in last year's first half. Nearly half that total -- RUB3 billion to RUB3.2 billion -- came from advertising through traditional media. The figures don't include value- added taxes.
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Re: Russian online advertising market rose by 5%

Postby Finbare » 17 Feb 2011, 08:26

Hi Markus,
Informative threat but I don't think 5% will be enough.
To compete other countries, russian online advertising market must rise to 20%.
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Joined: 17 Feb 2011, 08:11

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